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Adobe Summit 2018

S512 - Blockchain: The Future of Identity, Advertising, & Experience

Session Speakers
Session Description

Blockchain technology represents a new type of protocol, a new way for individuals and companies to connect with each other and have greater control, transparency, and efficiency in all kinds of transactions. Blockchain can usher in a world where businesses transact, consumers purchase, and data and digital assets are shared transparently, verified with absolute certainty and security.  By embedding trust into the experiences we create, Adobe believes you can provide certainty as a service across all that you do. Learn about investments that Microsoft is making in blockchain technology and potential applications blockchain has in media, advertising and identity.

In this session:

  • Receive an intuitive overview of blockchain technology, including smart contracts and decentralized identity
  • Understand potential applications of blockchain in analytics and data management, personalization, advertising, and experience management

Additional Information
Advertising, Analytics & Data Management, Marketing Innovations, Personalization
General Audience
Advertiser, Marketing Executive, Digital Analyst, Developer, Business Analyst, Publisher, Web Analyst, Database Marketing Manager, Optimization Manager, Creative Leader, IT Leader
N/A
Session
1 hour
Session Schedule