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Adobe Summit 2018

S955 - Engineering an Experience Framework for Outcome-Driven Healthcare Ecosystem

Session Speakers
Session Description

Connecting patients and healthcare providers with the right content at the right time is key for patients’ well-being and all organizations involved. A contextually aware experience framework is the best way to enable life sciences brands to accomplish just that. Whether educating patients about their prescriptions or giving providers medical information resources, such an infrastructure ensures that the exchange of information is timely, personalized, and supportive. Learn how life sciences businesses can leverage Adobe solutions to repurpose content globally, gain insights from data, and create an experience framework that fosters better outcomes in the healthcare ecosystem.
In this session:

  • Life sciences organizations share their experiences and visions for building a customer experience framework with Adobe Marketing Cloud.
  • Hear perspectives from Adobe customers just beginning their journey and from those who have grown with the platform’s evolving capabilities. 

By attending this session, your information will be shared with Cognizant. 

Additional Information
Email & Omni-Channel Marketing, Analytics & Data Management, Content & Experience Management, Personalization
General Audience
Web Analyst, Social Marketer, Publisher, Optimization Manager, Mobile Marketer, Marketing Executive, IT Leader, Email Marketer, Digital Marketer, Digital Analyst, Developer, Database Marketing Manager, Creative Leader, Content Manager, Campaign Manager, Business Analyst, Advertiser
N/A
Session
1 hour
Session Schedule