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Adobe Summit 2018

S954 - Enterprise Rent-A-Car's Digital Overhaul Drove National Car Rental Success

Session Speakers
Session Description

When Enterprise, the world's largest rental-car brand underwent a digital overhaul, they planned for growth, globalization, and combining new and established businesses. And they were put to the test when they leveraged this work across sister brands, including National Car Rental. With technology constantly evolving, identifying elements to reuse and to create from scratch is challenging. Hear how National used Enterprise's successful digital overhaul as a roadmap to its own transformation, taking advantage of Adobe Experience Manager, Adobe Analytics, and Adobe Target.

Learn how to:

  • Strategically leverage components to create a roadmap for success in other brands
  • Evolve the Experience Manager platform for multiple brands
  • Integrate cutting-edge technologies, such as React/Redux and single-page applications, into the Experience Manager ecosystem

This session is for technology architects and interactive marketers in all industries.

By attending this session, your information will be shared with Isobar. 

Additional Information
Email & Omni-Channel Marketing, Content & Experience Management, Analytics & Data Management
General Audience
Web Analyst, Optimization Manager, Mobile Marketer, Marketing Executive, IT Leader, Digital Marketer, Digital Analyst, Developer, Creative Leader, Content Manager, Business Analyst
N/A
Session
1 hour
Session Schedule