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Adobe Summit 2018

S507 - The IoT & Blockchain Opportunity: Powering Autonomous Products & Marketing

Session Speakers
Session Description

​From wearables to wind turbines, the application of sensors on the ‘things’ around us has become ubiquitous. With a projected 10 billion more devices connecting to the Internet in the next four years and  some 44 zettabytes (ZB) of data coming from them, it’s imperative to understand the language, data and complex relationships between devices and machines to create impactful marketing experiences today. 

Join technology expert Jessica Groopman from Kaleido Insights as she presents a recent study that explores breakthroughs in IoT and blockchain technology that unlocks new mechanisms to power autonomous products and services.

Attendees will gain:

  • A gentle primer on blockchain in 2018 and future trends: How will blockchain impact business?
  • The IoT Opportunity: What blockchain means for connected products
  • Looking Ahead: A universal architecture for autonomous products and services 
  • Present-day use-cases for blockchain across industries
  • How blockchain-based identity could change digital marketing

Additional Information
Marketing Innovations
General Audience
Web Analyst, Social Marketer, Marketing Executive, IT Leader, Digital Analyst, Developer, Business Analyst, Advertiser
N/A
Session
1 hour
Session Schedule