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Adobe Summit 2018

S611 - Adobe is GDPR Ready. Are You?

Session Speakers
Session Description

On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect. This is your opportunity as a customer-focused brand to embed privacy into your customer experience and build brand loyalty. Join us for 50 minutes and walk away with a solid grasp of what GDPR is, how it impacts your business, and what you need to do get ready.
 
In this session, Adobe’s chief privacy officer and lead GDPR product manager:
  • Discusses the implications of GDPR for your business
  • Showcases a new product built to help brands become GDPR ready
  • Provides an overview of Adobe Experience Cloud product roadmap features to support your GDPR readiness
 
 
 

Additional Information
Personalization, Marketing Innovations, Email & Omni-Channel Marketing, Design-led Customer Experiences, Content & Experience Management, Analytics & Data Management, Advertising
General Audience
Digital Marketer
N/A
Session
1 hour
Session Schedule