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Adobe Summit 2018

S107 - Extreme Implementation Makeover: Analytics Edition

Session Speakers
Session Description

Not getting insights that actually impact business goals? There’s a good chance that your old, stale implementation is the culprit. Adam Greco, industry veteran and author of the Adobe SiteCatalyst Handbook, provides implementation tips and tricks to help you get more useful information from your Adobe Analytics implementation that directly impact business outcomes.

In this session, Adam:

  • Audits and reviews real-world websites from various industry verticals (Retail, B2B, Travel & Hospitality, Media, and so on)
  • Shows which advanced types of solutions you can implement based on his years of experience to influence KPIs and KBOs
  • Offers practical solutions that you can put to use immediately after returning from Adobe Summit

Additional Information
Analytics & Data Management
Advanced
Business Analyst, Digital Analyst, Digital Marketer, Web Analyst
N/A
Session
1 hour
Session Schedule