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Adobe Summit 2018

S202 - 3D, VR, & AR with Adidas & Adobe

Session Speakers
Session Description

Creative teams are tasked to deliver more marketing content at higher quality and for an increasingly diverse range of platforms with no additional resources. Using 3D tools has the promise to increase the speed of complex content creation and open up new immersive content experiences to engage customers. Adobe Dimension and Adobe Experience Manager Assets provide the tools to easily manage your 3D assets and produce 2D and 3D interactive marketing content.

Join Adobe’s AR/VR and 3D Product Team and Adidas’s director of design operations, Sky Asay, to hear about:

  • How Adobe Dimension provides creatives with the tools to author and edit 3D assets
  • The role Experience Manager Assets plays in managing and delivering 3D assets for engaging, next-generation 3D, VR, and AR experiences
  • How Adidas is developing immersive digital experiences to engage its customers

 This session is for creative leaders, content managers, and digital marketers.

Additional Information
Design-led Customer Experiences, Content & Experience Management
Intermediate
Digital Marketer, Creative Leader, Content Manager
N/A
Session
1 hour
Session Schedule