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Adobe Summit 2018

S708 - Adobe Sensei in Adobe Target: Automating A/B Testing & Personalization

Session Speakers
Session Description

Artificial intelligence is changing the world every day and in every industry. It's also redefining consumer expectations and opening new doors for marketers, developers, and product owners to engage with consumers everywhere. Learn how Adobe Target is leveraging Adobe Sensei to deliver relevant, engaging, and personal experiences at scale on any screen or surface. 

In this technical lecture, we review:

  • Adobe Target AI-powered capabilities and their underlying statistical methodologies 
  • The research done in 2017 and how it will impact products in 2018
  • How we are using cutting-edge techniques to open the "black box" of AI and deliver insights of influential features
  • The latest releases of Adobe Target and the newest features to interface with Adobe Sensei

Additional Information
Personalization
Intermediate
Digital Marketer, Optimization Manager
N/A
Session
1 hour
Session Schedule