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Adobe Summit 2018

S504 - The Power of Moments: Creating Amazing Experiences

Session Speakers
Session Description

What if you could design an experience for your brand that your customers would remember 20 years later? Join New York Times bestselling author, Dan Heath, to learn why certain brief experiences can jolt, elevate, and change us and how we can create these extraordinary moments in our life and work. Many defining moments in our lives are the result of accident or luck, but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

In this session, discover:

  • Why we remember the best or worst moment of an experience, as well as the last moment, and forget the rest
  • Why we feel most comfortable when things are certain, but we feel most alive when they’re not
  • How brief experiences can change lives

 

 

Additional Information
Marketing Innovations
General Audience
Web Analyst, Social Marketer, Publisher, Optimization Manager, Mobile Marketer, Marketing Executive, IT Leader, Email Marketer, Digital Marketer, Digital Analyst, Developer, Database Marketing Manager, Creative Leader, Content Manager, Campaign Manager, Business Analyst, Advertiser
N/A
Session
1 hour
Session Schedule