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Adobe Summit 2018

S503 - A CMO’s View: How Top Brands are Reinventing Experiences

Session Speakers
Session Description

Great experiences don’t just happen. They require rethinking everything — from marketing to supply chain to customer support. Join this session to hear the stories behind leading brands that are making experience their business.

Join Andy Yost, CMO, Gannett, to learn how they are revolutionizing customer experiences using AR, AI and emerging technology. Also hear from Jarvis Bowers, VP, Digital Marketing at Holland America Line, to discover how they are creating memorable experiences for each individual customer - both online and offshore. 

This session will cover:

  • What it takes to be an "Experience Business"
  • Using personalization and emerging technology to create exceptional experiences
  • Predictions on the future of digital marketing and experiences

Additional Information
Marketing Innovations
General Audience
Publisher, Marketing Executive, Content Manager, Advertiser
N/A
Session
1 hour
Session Schedule