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Adobe Summit 2018

S601 - Amazing True Stories of Digital Transformation from Top Brands

Session Speakers
Session Description

Digital Transformation may be the buzzword of the year and while many are trying their hand at it, few have been as successful as our three speakers. Come to this session to hear three digital transformation success stories told by the executives who lead them. See how Southwest Airlines, Dell, and Telus have transformed their organizations to become industry-leading experience delivery machines and learn the details of how their executives structured and executed the transformations.

In this session you will hear first-hand accounts of transformations such as:
  • How Southwest established a digital identity that builds upon the "People-first" attitude it's known for.
  • How Dell has approached & been successful at some of its largest transformations.
  • How Telus scaled up to successfully deliver experiences that delight its customers.

Additional Information
Personalization, Email & Omni-Channel Marketing, Content & Experience Management, Analytics & Data Management, Advertising
General Audience
Digital Marketer
N/A
Session
1 hour
Session Schedule