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Adobe Summit 2018

S214 - Manage Copyright Information at Scale with Adobe Experience Manager Assets

Session Speakers
Session Description

An effective way to reduce the burden of new asset creation is to license existing content. But without the correct tools, managing the rights associated with licensed content can quickly spiral out of control. When does the asset expire? Where is it published? Can people still download the asset? Hear how Experience Manager Assets can help manage DRM at enterprise scale.

In this session:

  • How to build and organize your team around copyright needs
  • Tips and tricks to overcome these challenges by looking at people, processes, and technology
  • What does an ideal solution look like and what new technology is emerging

This session is for marketing operations leaders, content managers, and digital marketers that interface with digital rights management and DAM.

Additional Information
Content & Experience Management, Design-led Customer Experiences
Beginner
Content Manager, Digital Marketer, Marketing Executive
N/A
Session
1 hour
Session Schedule