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Adobe Summit 2018

S208 - Nordstrom: Mastering Digital Retail with Adobe Experience Manager Assets

Session Speakers
Session Description

Shoppers are increasingly choosing retailers based on experience and quality. Nordstrom strives to live up to those expectations by delivering an incredible in-store customer experience. As they expanded to the digital world, Nordstrom recognized the need to serve personalized and inspiring content across channels to continue delivering the experiences it's known for, no matter how its customers choose to shop. Hear how Nordstrom leverages Experience Manager Assets to scale and measure content production, and how this technology is enabling a deeper understanding of what resonates with its customers.

Learn about:

  • How Nordstrom uses Experience Manager Assets to create, manage, and deliver assets at the scale necessary to master its digital presence
  • The tools and best practices Nordstrom used to undertake this digital transformation
  • Nordstrom’s future-state vision for customer experiences

This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

Additional Information
Content & Experience Management
Beginner
Content Manager, Digital Marketer, Creative Leader
N/A
Session
1 hour
Session Schedule