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Adobe Summit 2018

Sarah Steidinger

Senior Digital Marketing Partner, VP , Citizens Bank

Speaker Bio

As the manager of Digital Personalization for Citizens Bank, Sarah is responsible for driving the strategic framework and evolution of 1:1 digital marketing. Her responsibilities span across all products and services within the bank. In this role she’s developed cross-channel partnerships to help the Bank become a leader in personalized marketing through attraction, not distraction. Her efforts have helped Citizens to increase sales and engagement through targeted experiences in the digital space. In her 6 years at Citizens Bank she’s also contributed to growing the Digital Media channel (paid, earned, owned).

Sarah has 15 years of experience in the digital space. Prior to joining Citizens, she spent almost a decade focused on planning and execution of online acquisition tactics, specifically driving growth via digital channels such as SEO and SEM.

Speaker Sessions