John Bates is the Group Product Manager for Data Science & Machine Learning for the Adobe® Marketing Cloud. His core responsibility is to develop the software product roadmap for all data science, machine learning, artificial intelligence and attribution capabilities found within Adobe Analytics. Before joining Adobe Product Management, Bates founded and managed the Predictive Analytics Consulting practice for Adobe Consulting - consulting with some of the world’s largest companies and brands using data mining and predictive modeling techniques in order to drive greater digital marketing success. Bates has a B.A. in Economics from Brigham Young University and a M.S. in Predictive Analytics from Northwestern University.