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Adobe Summit 2017

Pam El

Executive Vice President, Chief Marketing Officer , National Basketball Association

Speaker Bio

As Executive Vice President and Chief Marketing Officer at the National Basketball Association, Pam El is responsible for global marketing for the NBA, WNBA, and NBA D-League.

With more than 30 years of experience, El is recognized as an industry leader for her expertise in brand management, marketing strategy, creative development, and media and sponsorships. Prior to joining the NBA, El was Senior Vice President of Financial Brand Marketing for Nationwide Insurance and also spent over a decade with State Farm Insurance as Marketing Vice President, where she led sales and marketing strategy for the U.S. and Canada. Earlier in her career, El held positions with Terebeam Corporation in Seattle, U.S. West Communications in Denver, and The Martin Agency in Phoenix and Richmond. She began her marketing career in 1983 with Siddell, Matus, & Coughter, also located in Richmond.

El earned a bachelor's degree in Mass Communications from Virginia Commonwealth University. She previously served on the Board of Directors of the Women's Basketball Hall of Fame, the Ad Council, and the LeBron James Family Foundation. El currently serves on the board of the Virginia Commonwealth University Brandcenter.

El has received multiple distinctions: named to Advertising Age's 100 Most Influential Women in Advertising, recognized as one of Adweek’s 30 Most Powerful Women in Sports, selected by Black Enterprise as one of the top 50 Women in Marketing and Advertising and listed by Forbes as one of the top 25 Most Influential Minorities in Sports. She also received an honorary Doctor of Humane Letters degree from her alma mater.

Pam and her husband, William, reside in New York City.

Speaker Sessions