Lori Mabe is the Manager of Digital Marketing for Sprint. She leads a team who are responsible for the strategy and implementation of targeted messaging on sprint.com as well as well as new product and pricing launches. Lori is a Digital marketing leader experienced in website analytics, implementation of personalization capabilities, execution of targeted messaging and site optimization through A/B & multivariate testing. She has spent 10+ years in the digital field and has been in the telecommunications industry for 25 years. In her tenure at Sprint, some of Lori’s key accomplishments have been leading the implementation of personalization capabilities on sprint.com through ATG to drive online sales and self-service conversions as well as leading the implementation of Adobe Target and building out the day-to-day testing program.