Kinjal Shah is Director of Digital and Operations Analytics for the Omnichannel group at JCPenney. He is leading a global team of analysts and data scientists who leverage insights generated from online and offline datasets to bring efficiencies across the digital channels, online merchandizing, assortment expansion and multi-channel fulfillment operations. Prior to JCPenney he held analytical leadership positions at Lowe’s, Intuit and Autodesk. He has an MBA from UC Berkeley Haas School of business and a Masters’ in Biological systems engineering. He seeks every opportunity to spread critical thinking and analytical mindset from his prior career in scientific research.