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Adobe Summit 2017

Charles Yoo

VP, Digital Analytics , Morgan Stanley

Speaker Bio

Charles Yoo is VP of Digital Analytics in Firmwide Marketing at Morgan Stanley. His team oversees data strategy, audience segmentation and campaign tracking management for the flagship property, Morganstanley.com. He’d worked in similar roles for companies, including Thomson Reuters and SapientNitro. He chairs a steering committee within the firm dedicated to digital analytics governance and best practices.

Speaker Sessions