Radhika leads programmatic strategy and execution at Intel. Her team leverages Intel’s capability to centralize and own its data across digital touchpoints to inform more meaningful dialogues through paid media. Prior to joining Intel, she started her programmatic career at Omnicom’s trading desk Accuen in its earliest years and spent 5.5 years at MediaMath helping brands bring programmatic in-house. She received her M.S in Integrated Marketing Communications from Northwestern University and B.S. in Marketing from Indiana University.