Irina Guseva is a seasoned content technologies and digital marketing professional with more than 15+ years of experience, with roots in various types of media -- including print, radio, TV and digital media. She currently heads up product marketing for Adobe Experience Manager Sites at Adobe. She specializes in web content management, digital asset management, digital marketing and customer experience management. Guseva is certified by AIIM as an ECM Practitioner and holds a Peabody Award. She is regularly published in eContent Magazine, CMSWire and other industry publications.