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Adobe Summit 2017

Shoaib Alam

Solutions Consultant, Adobe Marketing Cloud , Adobe

Speaker Bio

Shoaib Alam is a Solutions Consultant with Adobe’s Audience Manager team. He is a Content Targeting, Personalization and Data Segmentation expert with over six years of experience working with Fortune 500 clients. At Adobe, he has enjoyed helping clients drive millions of dollars in revenue by utilizing the power of the Adobe Marketing Cloud.

Most notably, Shoaib has been instrumental in helping to mature his clients digital marketing program by recommending innovative solutions and methodologies to transform their Integrated Marketing initiatives. From one-off projects managed by siloed teams serving customers disparate messages across multiple touch-points to a disciplined KPI-driven program, informed by data and a centralized user segmentation strategy leveraged to give their customers a 360 degree user experience with consistent messaging across devices and marketing channels.

When Shoaib can find some down time, you might catch him cruising on his Harley Davidson on the streets of New York, enjoying the sun in Central Park, playing football or biking, hiking up Bear Mountain, trying out different cuisines NYC has to offer, or traveling and exploring destinations in the US and across the world with his wife and Canon T2i.

You can follow him on twitter @DMPninja and connect with him on LinkedIn - https://www.linkedin.com/in/shoaibalam

Speaker Sessions