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Adobe Summit 2017

Jen Capstraw

Business Consultant , Adobe

Speaker Bio

With 20 years’ experience in B2B, B2C, public, private, non-profit/association, agency, SaaS and broadcast media environments, Jen Capstraw leverages a multifaceted background and first-hand experience to identify action-driving strategies that address each client’s unique marketing needs. Her pragmatic approach has consistently resulted in meaningful decreases in acquisition costs and boosts in conversion rates and campaign ROI.

In 2016, Jen co-founded Women of Email, an association aimed at promoting leadership and cultivating professional growth among women in the email space. WoE boasts more than 500 members to date.

Speaker Sessions