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Adobe Summit 2017

Rachel Rambo

Customer Acquisition Manager , eHealth

Speaker Bio

Rachel has worked within the customer service and communication space for over 20 years. Utilizing social media, web content, phone scripting, and print materials she has built affinity among customer communities and created outreach programs for a wide range of audiences in multiple languages.
When the Affordable Care Act was implemented in 2013, Rachel was at the forefront of the rollout as a consumer communications advocate, managing a team of 30 professionals tasked with educating consumers on government health programs. The past few years she's infused digital marketing into the mix, blending her customer first approach, healthcare background and government experiences with programmatic display.
At ehealth.com, the nation's largest private health insurance exchange, Rachel operates at the intersection of e-commerce, healthcare and marketing technology. She manages a multi- million dollar display advertising budget while devising and leading customer retention, customer acquisition and partner marketing campaigns.

Speaker Sessions