No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

Michael Aburas

Integrated Media Director , MGM Resorts International

Speaker Bio

Michael has been executing performance marketing campaigns for MGM Resorts International that drive increased direct sales and contribute to exceeding business goals since 2010. As the Integrated Media Director for MGM Resorts International, Michael leads the media investment strategy, planning, buying and campaign execution for SEM, International Advertising, the M life Loyalty program, and provides oversight and support to MGM’s regional properties. Additionally, Michael has been the project manager overseeing the implementation, onboarding, training, and strategy for the Adobe media tech stack for the MGM Resorts enterprise; enabling deeper audience segmentation and more efficient acquisition and communication across paid media. Michael joined MGM Resorts in 2004, prior to joining the media team Michael held multiple roles in Slot Marketing, HR, Finance, Sales, and Development.

Michael has a Bachelor of Science degree in Business from the University of Nevada Las Vegas and an MBA from the University of Phoenix.

Speaker Sessions