Michael has been executing performance marketing campaigns for MGM Resorts International that drive increased direct sales and contribute to exceeding business goals since 2010. As the Integrated Media Director for MGM Resorts International, Michael leads the media investment strategy, planning, buying and campaign execution for SEM, International Advertising, the M life Loyalty program, and provides oversight and support to MGM’s regional properties. Additionally, Michael has been the project manager overseeing the implementation, onboarding, training, and strategy for the Adobe media tech stack for the MGM Resorts enterprise; enabling deeper audience segmentation and more efficient acquisition and communication across paid media. Michael joined MGM Resorts in 2004, prior to joining the media team Michael held multiple roles in Slot Marketing, HR, Finance, Sales, and Development. Michael has a Bachelor of Science degree in Business from the University of Nevada Las Vegas and an MBA from the University of Phoenix.