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Adobe Summit 2017

Chip Reno

Senior Advanced Analytics Manager , T-Mobile

Speaker Bio

• Chip is a Marketing Data Scientist with a business strategy, digital marketing, information systems, and statistics background. He was a founder and manager of 3 successful tech startup companies. Chip recently built an analytics platform that links all of T-Mobile’s offline data to web and digital marketing activity. He uses clustering, algorithmic attribution modeling, and propensity scoring for website personalization and targeting. Most of his work is with the Adobe Marketing Cloud utilizing tools such as SiteCatalyst, Target, Audience Manager, and Data Workbench. By night Chip is a Rock Star and music producer for the electronic funk band Gumshen.

Speaker Sessions