Patrick is a Director of Integrated Marketing Analytics in the Marketing & Customer Insights (MCI) organization at Adobe. In this role he has functional responsibility for three areas; 1) the application and evolution of the Media Mix Models to inform strategic marketing investment, 2) channel-level program analytics and optimization of Social and Email, and 3) cross-channel insights informed by media attribution and customer journey models. Prior to Adobe, Patrick spent several years in management consulting focused on helping companies undergo significant marketing transformations. Specific focus areas included pricing, investment optimization, org design, marketing operations, and analytics. Previous to that he worked in the CPG industry developing software to model and track brand performance and trade spend based on 3rd party scanner data.