Adeel Abbasi is a creative digital strategist with a focus on execution and driving impact. His passion and expertise lies at the juncture of analytics, digital optimization, marketing and execution. As a Digital Transformation Leader at Adobe Adeel oversees the overall program management and delivery across the marketing cloud for clients with a focus to achieve business objectives, driving value realization and leading cross-solution teams within Adobe. He is a strategic thought partner to clients providing valuable insights to drive their digital roadmap. Prior to joining Adobe Adeel was the Head of Digital Optimization at CIBC where he led a cross-functional team that was accountable for driving digital sales and best in class experiences across CIBC’s digital channels. With a deep background in analytics and digital optimization through A/B and multivariate testing in addition to advanced behavioral marketing and personalization, Adeel is uniquely placed to assist Adobe’s customers in their digital journey. Having also worked in online acquisition, digital strategy and consulting Adeel has a diverse skill set that positions him well to help clients with large scale transformation projects. Adeel holds a MBA from the McMaster School of Business, a Masters in Web Analytics and has a breadth of digital marketing experience. Adeel is based in Toronto but he’s spent his life around the globe living in four different continents. He loves travelling and experiencing new cultures and he’s an avid basketball fan.