Eric Matisoff has been working in the analytics and business intelligence world since 2005. Originally focused on information design and business intelligence tools, Eric has focused on Digital Marketing for over 10 years now. Prior to joining Adobe, Eric worked at several premier digital agencies: creating a Web Intelligence practice focused on analytics, site optimization, and tag management tools while leading the company’s biggest accounts – driving implementation, optimization, analysis, and data integration projects for dozens of Adobe customers on hundreds of digital experiences. Eric has had the pleasure of working with a very wide range of clients in the high tech, automotive, CPG, financial, travel, and healthcare verticals.It’s hard to hide Eric’s excitement regarding his recent transition to Adobe as the Data Science and Analytics Evangelist. Eric is most thrilled about the opportunity to be a part of the vision for how data is leveraged across all our products. Eric lives in Manhattan and is eager for his first non-canine child to be born in May!