Chris Haleua is senior product marketing manager for Adobe Media Optimizer. As a former SearchCenter product manager and team lead in Omniture Consulting, Chris was responsible for implementing advanced automation and innovative testing strategies for many of Adobe’s largest and most successful advertising clients. He has over nine years of advertising experience with strategic enterprise accounts across the retail, lead generation and media engagement industries. His focus on integration between Adobe Analytics, Audience Manager and Media Optimizer has revealed new ways to measure and expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies. Chris enjoys helping marketers combine human creativity with automated optimization. so that Adobe Sensei algorithms can amplify the unique skills of talented advertisers.