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Adobe Summit 2017

Harrison Burch

Manager, Audience Management & Sciences , Lenovo

Speaker Bio

I have been at Lenovo for 5+ years and am currently the Global DMP lead. I am driving the overall strategy for how we target our audiences for conversion and loyalty. My team is a part of the cognitive analytics function in eComm. Our focus is to identify high value audiences and provide real-time prescriptive feedback to the business for our audiences across Lenovo. We achieve this by utilizing our team of data scientist who build out our algorithmic practice.

Speaker Sessions