Amy Hu, a leader in digital marketing, is Vice President-Interactive Marketing and Online Experience for H&R Block, the world’s largest tax services provider. She has a broad base of marketing experience across disciplines, from P&L management and business model development, to eCRM, SEO and analytics. At H&R Block, Hu oversees everything digital, from paid search, online media and email, to strategic partnerships, creative production, and a half-dozen agency relationships. Under her leadership, H&R Block’s digital team has implemented new online segmentations and launched multichannel attribution measurement.Hu spent nearly a decade at American Century Investments, where she started her marketing career. In 2007, she was recruited by H&R Block to work on the company’s direct mail and CRM programs, and was named Director-Interactive Marketing in 2013. She was appointed Vice President in 2016.