No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

Amy Hu

Vice President , H&R Block

Speaker Bio

Amy Hu, a leader in digital marketing, is Vice President-Interactive Marketing and Online Experience for H&R Block, the world’s largest tax services provider. She has a broad base of marketing experience across disciplines, from P&L management and business model development, to eCRM, SEO and analytics.

At H&R Block, Hu oversees everything digital, from paid search, online media and email, to strategic partnerships, creative production, and a half-dozen agency relationships. Under her leadership, H&R Block’s digital team has implemented new online segmentations and launched multichannel attribution measurement.

Hu spent nearly a decade at American Century Investments, where she started her marketing career. In 2007, she was recruited by H&R Block to work on the company’s direct mail and CRM programs, and was named Director-Interactive Marketing in 2013. She was appointed Vice President in 2016.

Speaker Sessions