Jerry Helou is a Multi-solution Architect for the Adobe Marketing Cloud. Jerry has a PhD in engineering from University of Delaware and has been working with Adobe for 5 and a half years. He has technical understanding and experience with the Full Adobe Stack especially when it comes to analytics, data management, activation and personalization. He has worked with clients across all verticals with concentration in Travel & Hospitality, Retail and Telecom. Jerry provides clients with strategic vision and knowledge around top use cases that are relevant to their business and support them via the Adobe tools. Jerry is based in Washington DC.