Joe Martin is a Sr. Manager of social media and insights and a previously lead of Adobe Digital Insights at Adobe. While at Adobe his teams has produced over 200 thought leadership reports for resulting in more than 20,000 press related articles. He has worked more than nine years in consumer data analysis, corporate strategy, and digital marketing. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. He has a passion for sports and has produced social buzz analyses of the Super Bowl, World Cup, Olympics, Champions League, NBA playoffs, NFL, and college football. His social analysis led to predicting movie profitability using social buzz and recently, to predicting the success or failure of Amazon Primeday, and to analyzing usage of Periscope and a misstep by Reddit.