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Adobe Summit 2017

Kelly Andresen

SVP/ Head of GET Creative , USA TODAY NETWORK

Speaker Bio

Kelly Andresen is Senior Vice President and Head of Branded Content at USA TODAY NETWORK, and has over 14 years of experience in advertising marketing. Prior to joining USA TODAY NETWORK, Andresen was Director, WP BrandStudio & Planning for The Washington Post, leading two teams dedicated to creating new advertising revenue across print, desktop, video, mobile and social. In this role, Andresen oversaw the launch of WP BrandConnect, The Post’s native advertising solution, which she grew to include WP BrandStudio, an in-house custom content creation and strategy team. In her role, Andresen also helped introduce a programmatic ad solution called WP+ in 2012.

Additionally, Andresen developed innovative advertising sponsorship opportunities at SiriusXM on key premium channels including the launch of Oprah Radio, Martha Stewart Living Radio, NASCAR, MLB, and Howard Stern.

Speaker Sessions