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Adobe Summit 2017

Becky Siegel

Manager, Business Development , Adobe

Speaker Bio

As a Manager on the Adobe Audience Manager Business Development team, Becky is responsible for driving customer adoption and value realization of the Audience Marketplace data exchange. Becky focuses primarily on designing and implementing programs to educate and assist customers with identifying data products and partners as well as best practices for sourcing and applying 3rd party data to digital marketing programs. Drawing on over 7 years of digital agency experience, Becky has proven knowledge of the 3rd party data eco-system and data management technologies generally.

Speaker Sessions