No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

Ryan Roberts

Senior Consultant - Proof of Concepts , Adobe

Speaker Bio

Ryan Roberts, a senior POC consultant at Adobe, has been helping Adobe clients with their targeting and optimization needs for years. He provides clients both the technical and business know-how relating to Adobe Target. He's helped a wide variety of clients in the finance, media, travel, hi-tech, and automotive verticals. He has covered clients throughout Asia (while based in Hong Kong) as well as North America. Prior to joining Adobe, Ryan worked for a startup firm where he managed the company's analytics and optimization efforts using some of the current Adobe Marketing Cloud solutions.
As a client, Ryan, gained valuable insight helping to build an optimization program from the ground up. Determining program best practices for: test ideation, test frameworks, test duration, conclusive results, site usability testing, and results analysis has helped to shape the recommendations he now shares with Adobe clients.
Some aspects of testing and personalization that Ryan finds extremely important are: clear rules for determining conclusive test results, variance testing, and the automated algorithm approaches to optimization.

Speaker Sessions