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Adobe Summit 2017

S4929 - Digital reinvention: Preparing for a very different tomorrow

Session Speakers
Session Description

Digital technologies have altered how people and businesses interact. Digital forces have created new levels of industry dislocation and are fundamentally changing business economics. To succeed in this environment, organizations must offer compelling experiences, build new expertise, and devise new ways of working. Business leaders face a stark choice: Either digitally reinvent their enterprises or watch their businesses decompose around them. Successful digital reinvention involves reimagining how an organization operates and engages with its environment.

Key takeaways:

  • How to respond to disruption with agility and a design-driven approach to navigate challenges as they occur
  • Enabling workforces to embrace new ways of working and new strategic priorities
  • Sensing and responding to what customers want even before they know they want it

This session is for change agents, strategic thinkers, and innovative business leaders.

By attending this session, your information will be shared with IBM iX.

 

Additional Information
Mobile Marketing, Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Social Marketer, Publisher, Advertiser, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Mobile Developer, Analytics Developer, Mobile Marketer, Marketing Executive
n/a
Session
1 hour