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Adobe Summit 2017

S4928 - L’Occitane makes long-distance relationships work: One brand in 30 markets

Session Speakers
Session Description

Did you know that China has a lower dropout rate than Russia? Understanding local behaviors allows you to offer experiences that strongly resonate with customers. L’Occitane shares how, along with ContentSquare, it used market-specific behavior analytics to tailor and optimize user experiences across 30 countries with international success. The results are increased engagement, conversion rates, and mobile sales of 15%.

Get actionable insights from L’Occitane on how to:

  • Identify market power and pain points
  • Adapt to geographical and generational differences
  • Convert more through behavioral data optimization

By attending this session, your information will be shared with ContentSquare.

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing, Mobile Marketing, Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Social Marketer, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Mobile Developer, Analytics Developer, Mobile Marketer, Marketing Executive
n/a
Session
1 hour