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Adobe Summit 2017

S4913 - Wake up! B2B marketing that excites, engages, and attracts customers

Session Speakers
Session Description

More and more, marketers are expected to drive Customer Experience initiatives as well as revenue. However, success will be elusive without tight integration across the entire customer journey, pre-, at, and post-sale. Connected Commerce – the bundling of technologies and services that enable companies to improve customer experiences and drive commerce transactions at any interaction point in the customer journey – is the recipe for success. 

In this session see a live demo showing how Digitas, 3|SHARE and Elastic Path are using Adobe Marketing Cloud to create customer journeys connected by commerce and: 

  • Applying agile UX, design and development to accelerate innovation
  • Delivering compelling cross-channel experiences aligned to customer journeys
  • Optimizing content development and delivery to accelerate the purchase process 
  • Leveraging tech and platforms like iOS, Android, Amazon Alexa, for innovative and intuitive revenue-generating experiences

By attending this session, your information will be shared with DigitasLBi. 

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing, Customer Experience, Data-driven Marketing
General Audience
Digital Marketer
n/a
Session
1 hour