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Adobe Summit 2017

S4911 - Win at experience: How successful brands use experience to win customers

Session Speakers
Session Description

With customer expectations now at an all-time high – and brand loyalty at a historic low – the customer experience has never been more crucial. Even just one negative interaction can annoy, or anger, users and push them to a competing brand. To help some of the world’s leading brands from a wide number of industries, including media and entertainment, healthcare, and travel and hospitality, meet their customers' expectations, Isobar partners with Adobe to deliver branded experiences powered by data. 

Hear how Isobar helps brands deliver smart experiences by tying together its:

•    Deep understanding of customers (including emotional drivers)

•    Ability to organize and connect data across relevant sources and destinations

•    Technical platform capabilities

•    Ability to continuously optimize experiences using a "test and learn” data-driven process. 

By attending this session, your information will be shared with Isobar.

Additional Information
Data-driven Marketing, Customer Experience, Integrated Marketing Cloud
General Audience
Marketing Executive, Analytics Developer, Mobile Developer, Content Manager, AEM Developer, DTM Developer, Digital Marketer, Email Practicioner, Publisher, Social Marketer, Business Analyst
n/a
Session
1 hour