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Adobe Summit 2017

S4889 - How Microsoft drives customer-centric marketing with digital transformation

Session Speakers
Session Description

Digital transformation is about reimagining how organizations bring together people, data, and processes to create value for their customers and maintain a competitive advantage in a digital-first world. Learn how to be more customer-centric through digital transformation. See how Microsoft has shifted its marketing approach and changed its marketing and sales culture to be more industry- and solution-oriented in its commercial narrative and go to market campaigns.

In this session:

  • Learn how to be customer-centric and keep the customer connection alive through digital transformation
  • Hear lessons learned from Microsoft as it continues its digital transformation journey
  • Find out what is working in digital and global engagement

This session is for intermediate to advanced marketers familiar with email and digital marketing, cross-channel marketing, and campaign management. 

By attending this session, your information will be shared with Microsoft. 

Additional Information
Cross-channel Marketing, Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Social Marketer, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Marketing Executive
n/a
Session
1 hour