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Adobe Summit 2017

S4888 - Connected Marketing and Sales; better together with Microsoft and Adobe

Session Speakers
Session Description

Research shows that 30% to 40% of the time marketers spend qualifying leads is wasted on leads that do not get pursued by sales, and 20% to 30% of the average salesperson’s time is wasted pursuing improperly qualified leads. Microsoft and Adobe are partnering to build best-of-breed, integrated marketing and sales solutions that create better customer experiences and contribute to top-line growth. 

In this session, learn and see how:

  • Microsoft and Adobe's partnership helps you break down the silos between sales and marketing
  • Microsoft’s approach to sales solutions helps achieve marketing goals
  • Sales technologies, including predictive intelligence, accelerate marketing-qualified leads

This session is for marketers who are tasked with demand generation and revenue accountability.

By attending this session, your information will be shared with Microsoft. 

Additional Information
Cross-channel Marketing, Customer Experience
General Audience
Social Marketer, Email Practicioner, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour