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Adobe Summit 2017

S4870 - Leverage the power of data to optimize media plans and outpace competition

Session Speakers
Session Description

The Tax Preparation category is poised to drive billions of dollars in revenue in 2018, and H&R Block is one of the largest companies in the space. To defend its position in a highly competitive marketplace, drive efficiency, and maximize growth, the company is focused on building an enhanced client experience by leveraging data to better inform media efforts. Come hear how H&R Block successfully implemented, activated, and optimized its media plans using Adobe Audience Manager and how this success can drive growth in years to come.

By attending this session, your information will be shared with SapientRazorfish.

Additional Information
Cross-channel Marketing, Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Advertiser, Email Practicioner, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour