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Adobe Summit 2017

S4869 - Marriott’s story of transforming experiences in an agile way

Session Speakers
Session Description

Emerging technologies, shifting customer expectations, and unforeseen disruptors are challenging the old way of doing business. The new pace of change feels daunting, and organizations are reacting in different ways. Smart businesses are responding by using an agile approach to develop relevant and unique experiences, improve their speed to market, and deliver digital products at scale. Hear from senior leaders at Marriott as they discuss their journey in creating transformative experiences and business models.
 
Key takeaways:

  • Learn how Marriott transformed their business and influenced the entire travel industry through omnichannel digital experiences
  • Hear stories of continual organizational evolution using agile methodologies
  • Understand how customer-first innovation is succeeding through data and technology investments
  • See how omni-channel experiences are being enabled by state-of-the-art micro-services architecture and the Adobe Marketing Cloud 

By attending this session, your information will be shared with SapientRazorfish. 

Additional Information
Cross-channel Marketing, Customer Experience
General Audience
Advertiser, Email Practicioner, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour