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Adobe Summit 2017

S4868 - Winning the holiday peak season with Adobe Analytics

Session Speakers
Session Description

The lion's share of spending growth in the retail industry comes from digital commerce. The holiday shopping season – particularly Black Friday and Cyber Monday – represent 20% to 30% of annual sales for many retailers. Due to these market conditions, retailers everywhere have increased their focus on their digital channels to understand purchase behavior.  However, going into the holiday season, few retailers experiment with their digital platforms to maintain a seamless shopping experience.

 

This session explores how:

  • Retailers like JC Penny monitor and analyze the holiday peak season in real time using online behavior data
  • To react quickly and get ahead of the competition by enhancing the customer experience driving a sense of urgency
  • To catch errors early and maintain profitability by monitoring fraud

 

Additional Information
Data-driven Marketing
Intermediate
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Analytics Developer
Retail
Session
1 hour