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Adobe Summit 2017

S4788 - Lessons from Chase: How to transform your content process

Session Speakers
Session Description

When Chase began to overhaul its online banking experience, a content-rich website held the key to improving the customer experience and unlocking marketing opportunities. To build an agile content operating model, Chase collaborated with Accenture Digital, delivering one of the largest modern web applications implemented in the industry, supporting over 60 million customers and increasing efficiency for content authors and marketers. 

Learn how a cross-disciplinary team:

  • Transformed content workflow by reducing manual handoffs and designing automation features using Adobe Experience Manager to gain efficiency and cost savings
  • Simplified the logistics of testing and releasing content
  • Functioned as a content as a service nearshore delivery team to drive content production and reduce costs in a regulated environment

By attending this session, your information will be shared with Accenture.

 

Additional Information
Customer Experience
General Audience
Business Analyst, Advertiser, Digital Marketer, Content Manager, Marketing Executive
n/a
Session
1 hour