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Adobe Summit 2017

S4750 - Scholastic’s CMS digital experience program powered by Deloitte Digital

Session Speakers
Session Description

Faced with concurrent maintenance of several legacy content management system (CMS) platforms that were driving up costs and creating convoluted, disconnected end-user and business content authoring and publishing experiences, Scholastic knew it was time for a new chapter. Subsequently, a program was launched with a key emphasis on driving loyalty to the Scholastic brand and increasing conversion and engagement on the site, essentially enabling educators across the country to find the right content at the right time on the right device. Hear how Scholastic, supported by Deloitte Digital, scored high marks on an Adobe Marketing Cloud implementation by delivering a refreshed digital experience to teachers, kids, and other end users. 

By attending this session, your information will be shared with Deloitte Digital. 

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing, Customer Experience
General Audience
Business Analyst, Social Marketer, Publisher, Digital Marketer, AEM Developer, Content Manager, Analytics Developer, Marketing Executive
n/a
Session
1 hour